Group Z International
Asia’s Leading Luxury PR & Communications Agency
We are a PR & communications agency based in Bangkok, specializing in public relations, marketing strategies and KOL management.
ThepremierepublicrelationsagencyforGLOBALlifestylebrands
Webringyourluxurypresencetolife.
Six practices, one studio.
We are a one-stop destination for luxury brand communications in Thailand. Each practice stands on its own; together they compose a single, considered programme.
Public relations
Brand reputation and earned media in Asia’s most considered titles.
Influencer & KOL management
Cultural relevance through Thailand’s most credible voices.
Events & brand experience
Stagecraft for fashion shows, openings, and cultural moments.
Content & social media
A coherent, considered brand voice across the channels that matter.
Media analytics
Decisions grounded in evidence, not anecdote.
Partnerships & market entry
Quiet, considered routes into Thailand for global brands.
IntroducingC.L.O.U.D.
Our in-house KOL and key-opinion-customer agency works with A-list Thai talent across fashion, watches, and lifestyle. Every campaign is briefed, contracted, executed, and measured by the same team that runs the parent brand’s PR.
Audience Intelligence · Productized
Get the latest brand insights from our audience intelligence unit.
Fashion Dialogue is an innovative fashion social-listening tool that not only tracks brand efficiency online but also helps you discover your customer insights — where your customers are, which activities they want to engage with, and which influencers fit your brand best.
- 50+
- Luxury brands tracked
- 14M
- Posts indexed since launch
- 24h
- Share-of-voice refresh
Our Trusted Clients
Trusted by the houses that set the standard.
44Maisons & houses
14Years on the roster
Roster · LiveEst. MMXII · BangkokHover to pause · Click to reveal
Z Exposure
Our latest news and events.
Scroll to advance003 / selected
01 / 03 · Watches & JewelryFranck Muller2024
Franck Muller x Ryoko Kaneta Exhibition at Maison JE
The Cintrée Curvex Ryoko Kaneta Dragon Limited Edition is exclusive to Asia Pacific, and will be available in a limited run of just 500 pieces.
Read the case
02 / 03 · HospitalitySoho House Bangkok2024
Soho House Bangkok
Soho House is coming to Bangkok. Yes, that super-exclusive club that was mentioned a trillion times in Inventing Anna is coming to Soi Sukhumvit 31, taking over the European-looking mansion that was once the Eugenia Hotel.
Read the case
03 / 03 · FashionRIMOWA2024
RIMOWA × Aimé Leon Dore
Discover the collaboration between RIMOWA and Aimé Leon Dore, a limite-edition collection that combines timeless elegance with modern sensibilities.
Read the caseSelected highlights — 03 of 21 CMS case studiesView all work
Z Blog
Explore our latest blogs for trends and inspiration.
blog2 min
Communities First : ปี 2026 โฆษณาที่ดังที่สุด อาจไม่ใช่ผู้ชนะเสมอไป…
เมื่อความจริงใจ มีค่ามากกว่าการมองเห็น แบรนด์หรูจะปรับตัวอย่างไรในวันที่ผู้บริโภคเชื่อใจ ‘พวกเดียวกัน’ มากกว่า ‘ข้อความจากแบรนด์’
Jan 30, 2026
blog2 min
Luxury 2026 : เมื่อ AI ไม่ใช่แค่เครื่องมือ แต่คือ ‘หัวใจ’ ใหม่ของโลกลักชัวรี
ลักชัวรีไม่ได้แข่งกันแค่ดีไซน์อีกต่อไป แต่แข่งกันว่าใครจะเป็นแบรนด์ที่ ‘ใช้ AI’ integrate ได้ลึกและสมบูรณ์ที่สุด
Jan 23, 2026
blog3 min
เจาะลึก 5 เทรนด์เปลี่ยนโลกจาก State of Fashion 2026 : เมื่อเทคโนโลยีและคุณค่าคือหัวใจใหม่ของอุตสาหกรรม
รวบรวมประเด็นสำคัญ ทั้งนวัตกรรมที่กำลังจะเข้ามาอยู่ในชีวิตประจำวัน ไปจนถึงระบบเศรษฐกิจหมุนเวียนที่กำลังกลายเป็นมาตรฐานใหม่
Jan 09, 2026Bangkok · Jan 30, 2026All insights
Heartwork · An Invitation
For those who want to learn the craft of luxury communications.
Each year we welcome a small cohort of Thai university students into the Z Internship Program — Heartwork. You’ll sit in on real briefs, attend press productions, and work alongside the writers, stylists, and producers who hold Asia’s most considered houses to standard.
It is not a coffee run. It is a year that decides whether this craft is yours.