As part of Franck Muller’s rebranding, a new store concept aims to provide a refreshing retail experience.
The implementation has come to Bangkok at Siam Paragon’s M floor, where the new Franck Muller store officially opened its doors on Tuesday evening.
CEO Nicholas Rudaz presided over the ribbon-cutting ceremony. He was joined by Sharon Lim, Chadatip Chutrakul and Ong Ban, respectively the CEOs of Franck Muller Southeast Asia and Australia, Siam Piwat Group and Sincere Watch, as well as special guest Jeff Satur.

