2 cases
Hospitality
Hotels, clubs and destination brands positioned through lifestyle press, creators and opening-week energy.
Hospitality
Hospitality work from the archive.
Selected hospitality campaigns and launch moments from the wider Group Z archive.
21published case studies
6luxury sectors
20brands represented
2014–2024archive span
Selected work
Start with the cases that set the tone.
A few recent launches lead the page, then the archive opens by sector. Visitors can understand the range before scanning every case.
By sector
Browse by the kind of market you need to move.
Fashion, watches, hospitality, lifestyle, product launches and beauty each need a different route through press, creators, events and culture.
Full archive
All case studies, kept easy to scan.
The full archive stays below the curated sections with compact cards, clear dates and sector labels.
Soho House Bangkok
Soho House is coming to Bangkok. Yes, that super-exclusive club that was mentioned a trillion times in Inventing Anna is coming to Soi Sukhumvit 31, taking over the European-looking mansion that was once the Eugenia Hotel.
Rosewood Bangkok Opening
Rosewood Hotels and Resorts introduces Rosewood Bangkok
Have a launch that needs the right room?
Share the brand, market timing and audience. Group Z can shape the press, creator, event and cultural route around it.